Pitch4Good
A quarterly pitch competition for impactful solutions.
The Sustainable Development Goals (SDGs), were adopted by all UN member states in 2015 as a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.
Creativity, know-how, technology and financial resources are needed to achieve the SDGs in every context. And where better to look than the entrepreneurial ecosystem?

Organized by Notman House, with the support of Propolys, Pitch4Good is a pitch competition highlighting individuals focusing their innovations on solutions that contribute to a better world, in line with the SDGs.
The goal is to bring to the forefront innovative ideas that contribute to social progress and to showcase the entrepreneurs and aspiring entrepreneurs who develop them. Ultimately, these quarterly meetings will contribute to building a solid impact community in Quebec and promote the transfer of knowledge between the various actors of this community.















How does it work?
Pitch4Good is open to all those who have an idea, a product, a concept with a social and/or environmental impact and who are based in Quebec (entrepreneurs, aspiring entrepreneurs, startups, NPOs, etc.).
The projects or solutions proposed to Pitch4good can go from the ideation phase to the startup phase.
Six entrepreneurs have the opportunity to make a two-minute elevator pitch in front of a panel of judges and an audience, to win a $5,000 grant.
To apply, the entrepreneur must present in a one-minute video an impactful solution that responds to the theme of the edition.
Steps :
- Call for applications [one month period]: Participants fill out a form and send in a one-minute video of their pitch.
- Pre-selection: a selection committee selects the six finalists.
- Preparation of the finalists [one or two weeks before the competition]: 30-minute session facilitated by Propolys to prepare the pitch.
- Pitch Competition [Weekday at 6pm]: The 6 finalists present a one-minute pitch to a panel of judges and an audience of spectators. The best pitch wins the $5,000 grant.
Free, in-person event open to the public
The 6 finalists present a two-minute pitch in front of a panel of judges and an audience of spectators, without visual support. The best pitch wins the $5,000 grant.
The jury is made up of judges who are renowned in their field and related to the theme. They evaluate the 6 finalists according to the following criteria :
- Impact. The solution must respond to a social or environmental issue. It must not overlap with CSR (corporate social responsibility).
- Problem. Identify the problem. Is the idea in line with the identified problem?
- Innovation. The solution must be innovative in its approach, use, technology…
- Complementarity. Work with other actors who are working in the same direction.
- Bonus: Impact. Does the project leader plan to work with other actors working in the same direction?
2023 Themes
Women, science and technology : for impactful solutions
Preservation of biodiversity and natural resources
Sustainable Urban Mobility and Living
Fourth edition : The call for application is open!
Mobility and Sustainable Urban Living.
- Sustainable Urban Living: Innovations that make city life more sustainable, environmentally friendly, and promote social inclusion, diversity, and citizen engagement.
- Sustainable Mobility: Innovations aimed at reducing pollution, carbon emissions, and traffic congestion, as well as facilitating green transportation and active mobility.
- Any innovation that has a positive impact on the quality of life for citizens and contributes to the development of more sustainable cities. This includes, but is not limited to, solutions that make cities more resilient, more pleasant to live in, and environmentally friendly while promoting citizen involvement in the creation of sustainable urban communities.
Previous Editions
Pitch4Good : Biodiversity and natural resources
Impact solutions to preserve and restore the ecosystems.
Our judges :
- Maud Zénidé – Senior Advisor, Sustainable Development – GSS @National Bank
- Martin Beaudoin Nadeau – Founder and CEO @Viridis Terra
- Marc-André Roberge – Co-founder and CEO @Nectar
- Sylvain Carle – Associate @Innovobot
- Emily Charry Tissier – Co-founder and CEO @Whale Seeker
The finalists :
- Auky Gonzales Gysin, ÁCARA
- Axel Bogos, DRIAD AI
- Brandon B. Jaunky, GC LIPID TECH Inc
- Laura Cacot, IONIZE
- Naomi Thibonnet, ON TRIPPE NATURE
Read our recap of the event : On Trippe Nature wins Pitch4Good : Biodiversity and natural resources
Pitch4Good : Women, science and technology
The judges :
- Christine Martens – Vice President, Science and Technology at Axelys
- Alicia Kucharska – Board Member at l’Esplanade.
- Despina Papadopoulos – Director of Technology & Banking Innovation at National Bank
- Gabrielle Hurtubise-Radet – Head of the Entrepreneurship Lab at Mila
- Simon Racicot-Daignault – CEO of Enim
The finalists :
- Maria Julia Guimaraes, Totum Tech
- Matisse Gagnon, Projet P6
- Nanette Sene, Juno *Gagnante*
- Sarah Bouchard, SAIRAE
- Dora Jambor, Mohana
Read our recap of the evening : Juno Technologies wins Pitch4Good
Cscience article : Ces femmes qui brillent en science et en affaires, malgré les défis de parité
Pitch4Good : Education and talent, for accessible, healthy and inclusive workplaces
The judges :
- Hugo Steben, Director of Social Entrepreneurship at Maison de l’Innovation Social
- Brintha Koneshachandra, General director at Thésez-vous
- Alicia Kucharska, Board Member at l’Esplanade
- Moe Hamandi, Senior Inclusion and Diversity Advisor, National Bank
The finalists :
- Anne-Marie L’Écuyer, Unique et Dys
- Argenis Mills, SIMclusion *Gagnant*
- Mariam Coulibaly, Jeune étoile!
- Marilou Éthier, Olie
- Roxanne Leduc, Cap Inclusive
- Sergeline Isidore, Mon bras droit éduc
Read our recap of the competition : Argenis Mills is the winner of Pitch4Good : Education and talent